FOTOGRAFEN Amsterdam
Traditional photography is not dead. Far from it. While mobile phones have become the standard for photography in the digital era, there is still a place for good old fashion single-purpose machines that take pictures. FOTOGRAFEN Amsterdam is a small project that makes merch for those adherents—both film and pixel as FOTOGRAFEN simply translates to “PHOTOGRAPHERS.”
The graphic takes advantage of some long-standing visual equity in Amsterdam. It uses the famous “XXX” Amsterdam flag, but with a simple, 35mm film sprocket hole update.
Merch will have a decidedly Dutch angle to it. With phrasing and humor that reflects the low-lands in a way no other nation can.
<< key responsibilities >>
concepting • creative direction • identity
The original Amsterdam flag.
The flag of Amsterdam is based on the city’s coat of arms. It features a red shield with a black band and three silver St. Andrew’s crosses, with the motto of Amsterdam underneath (Heldhaftig, Vastberaden, Barmhartig, meaning "Valiant, Steadfast, Compassionate").
