Ride the Ducks

A harbor tour in any destination city is fun. But what if the boat was also bus? With music and singing? Well, that is no longer a simple city tour but a Ride the Ducks tour.

These lo-fi posters were concepted to be displayed at baggage claim areas of Seattle’s Seatac airport to create an immediate recall and brand recognition the moment a visitor saw the real thing chug by in Lake Union or down First Ave and also key in on the unique aspects of this particular brand over the competition.

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concepting • creative direction • strategy • copywriting • art direction • graphic design