Illumagear

Principle photography for start-up’s product launch of The Halo Light.™

Seattle construction worker-turned-inventor/entrepreneur Max Baker recognized a problem when working on construction sites at night or low light scenarios. Most workers would just buy camping headlamps at the local sporting goods store. Max had a better idea. Using the latest in LED tech, he invented the The Halo Light.™ This first-to-market invention not only revolutionized the efficiency of construction, but more importantly, workplace safety.

We shot on actual road crew work on interstate highways and real construction sites. These were not actors but real workers actually using the product. Additionally, studio photography was also captured to highlight the key features of the product.

Agency: Bouyant Design
Art Director: Stacey Fisher
Photo Assistant: Nate “Bowline” Watters

See more of this series here.

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location photography • studio photography • pre-production • post-production • image retouching